Apr 14, 2020
Lately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.
In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.
What You Will Learn In This Episode:
- How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
- The benefits of live-streaming for your brand
- What makes a great live-stream and live-streamer
- The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
- The tools and platforms Stephanie uses to produce professional-quality live-stream videos
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Ways To Contact Stephanie Liu:
- Website: https://www.lightscameralive.com/
- Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https://leapintolive.heysummit.com/
- Facebook: https://www.facebook.com/heystephanieliu/
- Instagram: https://www.instagram.com/heystephanieliu/
- Twitter: https://twitter.com/heystephanie/